Create IT builds Internet Portal for the Customer Loyalty Program of Pestana Group
The use of Microsoft Sharepoint Server 2010 as a technological basis for the internet portal has enabled Create IT to address all the existing implementation challenges not only because of its extreme flexibility and ease of use, but also because of its unique interoperability capabilities.
These capabilities have made it easy to integrate the portal with other systems such as Microsoft Dynamics CRM, Opera Reservation System and Microsoft BizTalk Server 2010.
By using Microsoft SharePoint 2010, it was also possible to integrate part of the existing portal features in the intranet of Pestana Group, so that hotel reception desk operators and other support staff can also use these functionalities.
Pestana Group intended to launch its new customer loyalty program, Pestana Priority Guest, in conjunction with an Internet portal to support the program and focused on its loyal customers. The ease-of-use and agility in content management and promotional campaigns were critical
The ease-of-use and agility in content management and promotional campaigns were critical factors since the goal was to unify in a single Portal and loyalty program the two hotel brands of the Group (Pestana Hotels & Resorts and Pousadas de Portugal). Together these brands manage 86 hotel units and over 9000 rooms worldwide.
The need to offer Pestana Priority Guest clients a set of services such as consulting their points statement, updating their customer profile or the possibility of making reservations using points accumulated on their loyalty card, required an integration of the Portal with other Pestana Group information systems, making the challenge even more interesting.
The Pestana Group decided to entrust Create IT with the responsibility for implementing the project, following the previous joint work, with particular emphasis on the Pousadas de Portugal Portal. The new portal was designed by BY.
The use of Microsoft SharePoint Server 2010 enabled to address these challenges not only because of its extreme versatility and simplicity of use, but also because of its unique interoperability features that facilitated integration with Microsoft Dynamics CRM, Micros Fidelio Opera Reservation System and Microsoft BizTalk Server (integration platform).
The possibility of developing integrated solutions for the Internet and Intranet based on Microsoft SharePoint Server 2010 also simplified the process of transposing some of the features developed for the Pestana Group Intranet portal, for its use by operators of the hotel reservations central and counters.
According to Ambitur news, Pestana Group intends, with this new loyalty program, to raise between 100 and 150 thousand customers in the first year of launch, 40% of which are Portuguese, 40% are from the Brazilian market and the remaining 20% are from other nationalities. In combination with the new versions of the Pousadas de Portugal and Pestana Hotels & Resorts portals, the Group expects to generate revenues of 15 million euros.
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